The Media Center at the PRSA-WV Chapter Crystal Awards Gala

There’s nothing like a Girl Scout cookie.

The Girl Scouts of the Black Diamond Council rely on people buying those cookies to fund their activities all year long.  In 2010, The Media Center worked with the Black Diamond Council to build on the sales of those cookies, across the state, to assist with the funding of the council’s many programs for the young girls.  The assistance came in the form of an all around media awareness campaign that included statewide articles in newspapers and on radio and TV.

The results were sweet with cookie sales up dramatically compared with the previous year, moving the Girl Scouts of the Black Diamond Council into fourth place in cookie sales across the country.